Intellectual property becomes powerful when its value is clearly understood, structured, and monetised.
Dr. Asugan Pechi Muthu advises corporations, IP owners, and investors on unlocking the commercial value of intangible assets. His approach combines structured valuation methodology with real world licensing economics and revenue behaviour.
With over two decades of executive leadership experience and direct exposure to global digital licensing environments, he evaluates IP not just as a legal right, but as a revenue generating asset with measurable growth potential.
Core focus areas include:
• IP valuation for transactions and corporate strategy
• Royalty modelling and revenue forecasting
• Licensing structuring and commercial negotiation support
• Portfolio optimisation and monetisation strategy
• Securitisation feasibility assessment
He is particularly experienced in copyright driven businesses, digital content assets, music catalogues, and recurring royalty based IP.
Dr. Asugan is a Certified Intellectual Property Valuer accredited by AMAVI France and MyIPO Malaysia.
He is trained across valuation methodologies covering patents, trademarks, copyright, trade secrets, and industrial designs, applying internationally recognised income based and royalty based valuation approaches.
His valuation work is strengthened by practical leadership in global licensing and digital revenue environments, enabling defensible, commercially grounded valuation opinions.
He also serves as Secretary of Licensing Executives Society Malaysia, part of the global Licensing Executives Society International network, contributing to the advancement of IP commercialisation standards in the region.